UK: Celebrity Influence on Teenage Alcohol Use

Posted March 14 2019 3 Best Buys, Alcohol Harm, alcohol marketing, Alcohol Policy, Alcohol Use Disorder, Big Alcohol, BigAlcoholExposed, Evidence, News, WHO

A new study reports alcohol marketing, specifically celebrity endorsements of alcohol consumption puts British teenagers at a higher risk of using alcohol. The study published in the online journal BMJ Open examined the link between alcohol marketing and alcohol consumption patterns in a sample of 3300 British teenagers aged 11 to 19. Accordingly, 38% teens reported they saw ‘celebrity endorsements’ at least once a week, 11% three or four times a week, and 5% saw them every day…

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