Heineken UK is lowering the alcohol strength of Foster’s lager from 3.7% to 3.4% because the UK’s strength-based alcohol duty makes lower-alcohol products cheaper to produce and sell. Several major brands, including Carlsberg Pilsner and Coors Light, have already made similar changes, showing a growing industry shift driven by alcohol tax incentives.
Research confirms that strength-based taxation encourages alcohol companies to reduce pure alcohol content, supporting health promotion.
