In recent years many TV shows are being created and aired that depict the consequences of alcohol use mainly in terms of addiction and subsequent recovery centering main characters. In contrast to the glamourization and normalization of alcohol use seen on TV for decades, the rise of this new sober-curious TV relates with the growing popularity of the alcohol-free way of life and sober positivity around the world.
In this opinion article, Tharaka explores what this trend means and how we can understand it.
She delves into the rise of sober-curious TV and links it with the wider sober curious trend. At the same time, she exposes the proliferation of alcohol through reality TV, Netflix and elsewhere and the harm this can cause to society, ending with the solution to the problem: better alcohol marketing policies.
