The Misuse of Borjomi’s Name

The mineral water brand, Borjomi, known for its healing properties sourced from Georgia’s Borjomi Valley, faces a concerning dilemma as vodka producers now leverage the Borjomi name. By linking the Borjomi name with vodka, consumers may be misled into believing that vodka offers similar health benefits to Borjomi water. This misrepresentation can lead to confusion … Continue reading The Misuse of Borjomi’s Name