This company profile of Tanduay reveals the unethical practices of one of the largest alcohol producers in the Philippines. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.
Introduction
Tanduay Distillers, Inc. is a major liquor company based in the Philippines and part of the Lucio Tan Group. It claims a 99% share of the local rum market and operates four ageing and bottling facilities nationwide, with a combined capacity of approximately 40 million gauge litres. The company fully controls two key subsidiaries—Asian Alcohol Corporation and Absolut Distillers, Inc.—which together supply 100% of its ethyl alcohol needs. These subsidiaries operate distilleries in Negros Occidental and Batangas, respectively, and form the backbone of Tanduay’s production infrastructure.
Facts about Tanduay
- Net profit (2024): ₱2.15 billion
- Number of employees: Approximately 1000 to 5000 employees
- Lobbying costs: Not available
- Parent company (or owner): Filipino conglomerate LT Group, Inc.
Board of Directors
- Chairman and Chief Executive Officer: Dr. Lucio C. Tan
- President: Lucio C. Tan III
- Chief Operating Officer: Kyle Ellis C. Tan
- Executive Vice President: Dennis L. Ching
- Chief Operating Officer – Distillery (SVP): Gerardo Tan Tee
- Chief Sales and Marketing Officer (SVP): Paul Y. Lim
- Chief Production Officer (SVP): Roberto G. Salvador
- Chief Technical Operations Officer (SVP): Myrna D. Delos Reyes
- Chief Supply Chain Officer (SVP): Fernando L. Tiu
- Chief Financial Officer (SVP): Nestor C. Mendones
Brands
Rum
- Tanduay Rhum 5 Years
- Tanduay Light
- Tanduay Select
- Tanduay White
- Tanduay 65
- Tanduay ESQ
- Tanduay Superior
- Tanduay Blue
- Tanduay CLX
- Tanduay Gold
- Tanduay Black
- Tanduay Rhum Dark
- Tanduay Rhum White
- Tanduay Rhum 1854
Flavoured Drinks / Premixed
- Tanduay Cocktails – Strawberry Daiquiri
- Tanduay Cocktails – Green Margarita
- Baroko Amaretto Sour
- Baroko Dark Stormy
- Baroko Black Russian
- Boracay Coconut Rum
- Boracay Cappuccino Rum
Whisky
- Scottish Legacy
- Embassy Whisky
Gin
- London Gin
- Kapitan Gin
Vodka
- Cossack Vodka (two variants)
BROWSE MORE UNETHICAL PRACTICES by Tanduay
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
