This company profile of San Miguel Brewery reveals the unethical practices of one of the largest beer producers in the Philippines. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.
Introduction
San Miguel Brewery Inc. (SMB) is a San Miguel Corporation (SMC) subsidiary, the largest publicly listed food, beverage, and packaging company in Southeast Asia. Founded in 1890, it is the dominant beer producer in the Philippines, operating multiple breweries across the country and supplying a vast retail network. The company also maintains operations in several Asian markets and exports its products globally. As part of SMC, SMB has expanded its production and distribution reach, securing a strong presence in the alcohol industry.
Facts about San Miguel Brewery
- Net profit (2021): ₱20,449 million (approximately USD 357.46 million)
- Number of employees (2021): 3.452 employees
- Lobbying costs: Not available
- Parent company (or owner): San Miguel Corporation
Board of Directors
- Chairman: Ramon S. Ang
- President: Carlos Antonio M. Berba
- Board Member: Ferdinand K. Constantino
- Board Member: Daniel L. Henares
- Board Member: Yoshinori Inazumi
- Board Member: Kazufumi Nagashima
- Board Member: Hideki Mitsuhashi
- Board Member: Fumiaki Ozawa
- Board Member: John Paul L. Ang
- Independent Director: Atty. Alonzo Q. Ancheta
- Independent Director: (Ret.) Chief Justice Reynato S. Puno
Brands
- San Miguel Pale Pilsen
- San Mig Light
- Red Horse Beer
- San Miguel Flavored Beer
- Gold Eagle Beer
- Red Horse Super
- San Miguel Cerveza Negra
- San Miguel Cerveza Blanca
- San Miguel Super Dry
- San Miguel Premium All-Malt
- Kirin Ichiban
- San Mig Hard Seltzer
- San Mig Zero
- San Mig Free
BROWSE MORE UNETHICAL PRACTICES by San Miguel Brewery Inc.
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
