This company profile of San Miguel Brewery reveals the unethical practices of one of the largest beer producers in the Philippines. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious Five strategies.

INTRODUCTION

San Miguel Brewery Inc. (SMB) is a San Miguel Corporation (SMC) subsidiary, the largest publicly listed food, beverage, and packaging company in Southeast Asia. Founded in 1890, it is the dominant beer producer in the Philippines, operating multiple breweries across the country and supplying a vast retail network. The company also maintains operations in several Asian markets and exports its products globally. As part of SMC, SMB has expanded its production and distribution reach, securing a strong presence in the alcohol industry.

FACTS ABOUT SAN MIGUEL BREWERY

• Net revenue (sales): not available
• Gross profit: not available
• Profit after tax: ₱20,449 million
• Marketing spending: not available
• Lobbying costs: not available
• Number of employees (2021): 3,452
• Market share: not available
• Parent company: San Miguel Corporation

BRANDS

MANAGEMENT TEAM AND BOARD OF DIRECTORS 

• Ramon S. Ang, Chairman
• Carlos Antonio M. Berba, President
• Daniel L. Henares, Board Member
• Ferdinand K. Constantino, Board Member
• Yoshinori Inazumi, Board Member
• Kazufumi Nagashima, Board Member
• Hideki Mitsuhashi, Board Member
• Fumiaki Ozawa, Board Member
• John Paul L. Ang, Board Member
• Alonzo Q. Ancheta, Independent Director
• Reynato S. Puno (Ret. Chief Justice), Independent Director