This company profile of Rockland Distilleries ltd reveals the unethical practices of one of the largest alcohol producers in Sri Lanka. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.
INTRODUCTION
Founded in 1924, Rockland Distilleries is one of Sri Lanka’s oldest liquor manufacturers, remaining a privately owned family business. The company produces arrack and other spirits.
FACTS ABOUT ROCKLAND DISTILLERIES LTD
- Net revenue (2025): USD81.7 million
- Gross profit: not available
- Profit after tax: not available
- Marketing spending: not available
- Lobbying costs: not available
- Number of employees: 288
- Market share: not available
- Parent company: not available
- Subsidiaries: not available
BRANDS
Arrack
- Ceylon Arrack
- Double Distilled
- Governor’s Choice
- Navy Seal
- ockland ES Natural Spiced
- VAT 9 Arrack
- VX Arrack
- Old Arrack Original
- Old Arrack Extra Strong
Brandy
- Hannappier
Gin
- Colombo No.7
- Colombo No.7 Navy Strength
- Rockland Dry Gin
- Rockland Lemon Gin
Whisky
- Old Keg Fine Superior
- Old Keg Double Blend
Rum
- Rockland White Rum
- Rockland Red Rum
MANAGEMENT TEAM AND BOARD OF DIRECTORS
- Weragama Dilmini, Group CEO
- Prarthana Ranasinghe, Chief Human Resources Officer
- Sachie Hennadige, Head of Sales Off Trade
- Manoj Jayawardena, Group CFO
- Samira Fonseka, Chief Marketing Officer
- Andrew Dalby, Chief Operating Officer
- Dilan Fernando, Head of On Premise
