Introduction
Pernod Ricard Mexico was founded in 2006 and is one of the top five distributors in the Mexican spirits industry, with a 7.2% market share.
It has a strong presence in both off-trade (retail outlets) and on-trade (hotels, bars and restaurants) channels, particularly in the whisky, gin and vodka categories, as well as in the flagship brands of our premium tequila and mezcal portfolio, known as House of Tequila.
Pernod Ricard México operates under a structured business model consisting of two companies: Market and Brand. The Market Company, named Pernod Ricard México, is part of the EMEA-LATAM region (Europe, Middle East, Africa, and Latin America), which includes countries with similar consumption trends within the spirits industry. Thus, the Market Company is responsible for the distribution and commercialisation of the international brand portfolio in Mexico and heads the North LatAm business division, comprising Central America, the Caribbean, and the Andean region.
They work closely with the Brand Company, House of Tequila, tequilas and mezcals from Arandas, Jalisco, Mexico.
As they state “Through these two divisions, the company remains highly competitive, transforming the industry and thus, conquering convivial moments in Mexico”
Fast Facts about Pernod Ricard Mexico
- Revenue: not disclosed
- Parent Company: Pernod Ricard SA
Brands
- Kahlúa
- Tequila and mezcal:
- Ojo de tigre (mezcal)
- Del Maguey
- Altos
- Avión
- Código 1530
- Olmeca tequila
Front Groups
- FISAC
UNETHICAL PRACTICES by Pernod Ricard Mexico
Deception Alcohol Industry Frontgroup FISAC Undermines Public Health with Misleading Narratives
The Foundation of Social Investigations A.C. (FISAC) in Mexico presents itself as a civil society organization dedicated to alcohol ...
Sabotage Pernod Ricard in India – Violating Alcohol Policies and Allegedly Facilitating Money Laundering
Pernod Ricard, one of the largest global alcohol producers, is facing serious formal charges in India for violating government alcohol ...
Political interference Big Alcohol’s Campaign Against Chicago’s Alcohol Tax: Protecting Profits and Misleading Policymakers
The recent pushback from the Distilled Spirits Council of the United States (DISCUS) against a proposed spirits tax hike in Chicago ...
Deception Health-Washing in Plain Sight: Exposing the Misleading Philippines Standards Coalition
A new initiative, the Philippines Standards Coalition, has launched to address what it calls “harmful alcohol use.” Backed by global ...
Deception Alcohol Industry’s Focus on Illicit Products Masks the Risks of Legal Alcohol
Global liquor companies are intensifying their campaign against illicit alcohol in the Philippines, citing health risks. The Alliance ...
Deception Exposing Big Alcohol’s Dangerous Promotion of the J-curve Myth
Drinkwise Sweden is promoting the misleading J-curve argument, which suggests moderate alcohol use may offer health benefits, particularly ...
BROWSE MORE UNETHICAL PRACTICES by Pernod Ricard Mexico
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
