This company profile of Heineken Beverages (Kenya) reveals the unethical practices of a leading producer and distributor of beer, wine, and spirits in the Kenyan market. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception, the Dubious Five strategies.

INTRODUCTION

Heineken Beverages (Kenya) refers to the Kenyan operations of Heineken Beverages, a regional business created in 2023 through the integration of Heineken South Africa, Distell, and Namibia Breweries Limited. In Kenya, these operations are primarily conducted through Kenya Wine Agencies Limited (KWAL), which is part of the Heineken Beverages group and a leading actor in the East African alcohol market.

Facts about heineken beverages in kenya

  • Net revenue (2024): Not available
  • Gross profit (2024): Not available
  • Net profit (2024): Not available
  • Marketing spending (2024): Not available
  • Lobbying costs: Not available
  • Number of employees (2024): 5,000
  • Market share (2024): Not available
  • Parent company: Heineken N.V.
  • Subsidiaries: Kenya Wine Agencies Limited (KWAL)

Brands

Beers

  • Heineken
  • Amstel
  • Sol
  • Tafel lager
  • Windhoek Lager
  • Heineken 0,0

Ciders and Ready-To-Drink (RTD)

  • Bernini
  • Esprit
  • Extreme
  • Hunter’s
  • Savanna Cider
  • Vawter

Spirits

  • Amarula
  • Bain’s
  • Commando
  • Count Pushkin
  • Cruz Vodka
  • Three ships
  • Van Ryns
  • Viceroy
  • Richelieu
  • James Sedgwick
  • Klipdrift
  • Old Buck dry Gin
  • Harrier

Wines

  • 4th Street Wine
  • Cape Portrait
  • Drostdy-Hof
  • Durbanville hillsFleur du Cap
  • Inception
  • JC le Roux
  • Nederburg
  • Olog Bergh
  • Pongracz
  • Sedfwick’s
  • two oceans

MANAGEMENT TEAM AND BOARD OF DIRECTORS

  • Jordi Borrut, Managing Director
  • Millicent Mariga, Corporate Affairs Director
  • Lucas Verwey, Financial Director
  • Johan Van Zyl, Supply Chain Director
  • Andrea Quaye, Marketing Director
  • Wilson Khupe, Sales Director
  • Jan-Kees Nieman, International Director
  • Enid Lizamore, People Director
  • Kershen Pillay, Global Business Solutions Director
  • Vicki Herbertson, Transformation Director
  • Wessel De Wet, Legal Director