This company profile of Heineken Beverages reveals the unethical practices of the subsidiary of Heineken N.V. in Kenya. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious 5 strategies.
Introduction
HEINEKEN Beverages was formed in 2023 following the merger of HEINEKEN South Africa, Distell and Namibia Breweries Limited. Its subsidiary, Kenya Wine Agencies Limited, is one of the major players in the East African alcohol industry.
The company manages a diverse portfolio of alcoholic beverages, catering to various consumer segments across East Africa. Its operations in Kenya are particularly influential through its subsidiary, Kenya Wine Agencies Limited (KWAL).
Ownership
Heineken Beverages is a subsidiary of Heineken N.V..
Brands
Beers:
- Heineken
- Amstel
- Sol
- Tafel lager
- Windhoek Lager
- Heineken 0,0
Ciders and RTD:
- Bernini
- Esprit
- Extreme
- Hunter’s
- Savanna Cider
- Vawter
Spirits:
- Amarula
- Bain’s
- Commando
- Count Pushkin
- Cruz Vodka
- Three ships
- Van Ryns
- Viceroy
- Richelieu
- James Sedgwick
- Klipdrift
- Old Buck dry Gin
- Harrier
Wines:
- 4th Street Wine
- Cape Portrait
- Drostdy-Hof
- Durbanville hillsFleur du Cap
- Inception
- JC le Roux
- Nederburg
- Olog Bergh
- Pongracz
- Sedfwick’s
- two oceans
Board of directors:
- Jordi Borrut – managing director. previously headed up Nigerian Breweries Plc as Managing Director. He has also previously held the position of General Manager of Brarudi S.A., one of the largest brewers and soft beverage companies in the Republic of Burundi.
- Millicent Mariga – corporate Affairs Director.
- Lucas Verwey – financial director. Lucas joined Distell in 2014 from Remgro, appointed as Distell Financial Director in September 2015.
- Johan Van Zyl – Supply Chain Director. Joined Distell in 2016 as the head of manufacturing and was appointed as Supply Chain Director in 2017.
- Andrea Quaye – marketing director (since July 2024).
- Wilson Khupe – sales director.
- Jan-Kees Nieman – international director.
- Enid Lizamore – people director.
- Kershen Pillay – Global Business Solutions Director
- Vicki Herbertson – transformation director
- Wessel De Wet – legal director. started working at Distell (then Distillers Corporation) in Feb 1990 as Legal Advisor and Group Coordinator.
Parent company: Heineken N.V..
BROWSE MORE UNETHICAL PRACTICES by Heineken Beverages
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
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“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
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To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
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