This company profile of Ginebra San Miguel reveals the unethical practices of one of the largest alcohol producers in the Philippines. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.
Introduction
Ginebra San Miguel Inc. (GSMI) is a subsidiary of San Miguel Corporation (SMC), the largest conglomerate in the Philippines. Established in 1834, it has grown into a dominant liquor producer with an extensive distribution network and multiple production facilities across the country. The company operates five bottling plants and a subsidiary distillery that produces beverage-grade alcohol, supporting its large-scale operations. Since becoming part of SMC in 1987, GSMI has expanded its reach, reinforcing its position in the industry.
Facts about Ginebra San Miguel
- Net profit (2023): ₱7 billion (approximately USD 122.36 million)
- Number of employees (2023): 1.258 employees
- Lobbying costs: Not available
- Parent company (or owner): San Miguel Corporation
Board of Directors
- President: Ramon S. Ang
- Board Member: John Paul L. Ang
- Board Member: Gabriel S. Claudio
- Board Member: Aurora T. Calderon
- Board Member: Francis H. Jardeleza
- Board Member: Leo S. Alvez
- Board Member: Cecile L. Ang
- Independent Director: Martin S. Villarama, Jr.
- Independent Director: Aurora S. Lagman
Brands
- Ginebra San Miguel
- GSM Blue
- Primera Light Brandy
- Vino Kulafu
- Añejo Gold Rum
- G&T Ultralight
- 1834 Premium Distilled Gin
- GSM Premium Gin
- Antonov Vodka
BROWSE MORE UNETHICAL PRACTICES by Ginebra San Miguel
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
