This company profile of Emperador Inc. reveals the unethical practices of one of the largest alcohol producers in the Philippines. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception, the Dubious Five strategies.

INTRODUCTION

​Emperador Inc. (EMI) is a holding company primarily listed on the Philippine Stock Exchange (PSE) and secondarily on the Singapore Exchange Securities Trading Limited (SGX-ST). As a subsidiary of Alliance Global Group, Inc. (AGI), a conglomerate with diverse investments, EMI has become the largest liquor company in the Philippines and the world’s leading brandy producer. Its products are available in over 100 countries, reflecting its global reach.

FACTS ABOUT EMPERADOR Inc.

  • Net revenue (sales): not available
  • Gross profit: not available
  • Profit after tax: ₱8.7 billion
  • Marketing spending: not available
  • Lobbying costs: not available
  • Number of employees (2023): 1,907
  • Market share: not available
  • Parent company: Alliance Global Group Inc.

BRANDS

Whisky

  • The Dalmore
  • Jura
  • Fettercairn
  • Tamnavulin
  • Whyte & Mackay

Brandy

  • Emperador Brandy
  • Fundador
  • Terry Centenario
  • Presidente Brandy
  • Don Pedro
  • Azteca de Oro

MANAGEMENT TEAM AND BOARD OF DIRECTORS

  • Dr. Andrew L. Tan, Chairman of the Board
  • Winston S. Co, President and Chief Executive Officer
  • Kendrick Andrew L. Tan, Executive Director
  • Kevin Andrew L. Tan, Director
  • Enrique M. Soriano III, Independent Director
  • Jesli A. Lapus, Independent Director
  • Ho Poh Wah, Independent Director