This company profile of Emperador Inc. reveals the unethical practices of one of the largest alcohol producers in the Philippines. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.
Introduction
Emperador Inc. (EMI) is a holding company primarily listed on the Philippine Stock Exchange (PSE) and secondarily on the Singapore Exchange Securities Trading Limited (SGX-ST). As a subsidiary of Alliance Global Group, Inc. (AGI), a conglomerate with diverse investments, EMI has become the largest liquor company in the Philippines and the world’s leading brandy producer. Its products are available in over 100 countries, reflecting its global reach.
Facts about Emperador Inc.
- Net profit (2023): ₱8.7 billion (approximately $152 million USD)
- Number of employees (2023): 1.907 employees at Emperador Distillers, Inc. (EDI) Group
- Lobbying costs: Not available
- Parent company (or owner): Alliance Global Group Inc.
Board of Directors
- Chairman of the Board: Dr. Andrew L. Tan
- President and Chief Executive Officer: Winston S. Co
- Executive Director: Kendrick Andrew L. Tan
- Director: Kevin Andrew L. Tan
- Independent Director: Enrique M. Soriano III
- Independent Director: Jesli A. Lapus
- Independent Director: Ho Poh Wah
Brands
Whisky
- The Dalmore
- Jura
- Fettercairn
- Tamnavulin
- Whyte & Mackay
Brandy
- Emperador Brandy
- Fundador
- Terry Centenario
- Presidente Brandy
- Don Pedro
- Azteca de Oro
BROWSE MORE UNETHICAL PRACTICES by Emperador Inc.
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
