This company profile of East African Breweries Limited (EABL) reveals the unethical practices of the largest beer producer in Kenya. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception, the Dubious Five strategies.

INTRODUCTION

East African Breweries Limited (EABL) was established in 1922 and is headquartered in Nairobi, Kenya. It has grown to become the dominant producer and distributor of alcoholic beverages in Kenya and across East Africa. EABL is majority-owned by the global alcohol giant Diageo and controls several subsidiaries in the region, including Kenya Breweries Limited, East African Maltings Ltd, Uganda Breweries Ltd, International Distillers Uganda Ltd, East African Breweries (Rwanda) Ltd, and Serengeti Breweries Ltd. It also holds minority interests in other companies, such as United Distillers Vintners Kenya Ltd.

FACTS ABOUT EABL

• Net revenue (2024): KES124.1 Billion
• Gross profit (2024): KES53.8 Billion
• Net profit (2024): KES10.9 Billion
• Marketing spending (2024): KES12 Billion
• Lobbying costs: Not available
• Number of employees (2024): 638 (employees and contractors)
• Market share (2024): Not available
• Parent company: Diageo
• Subsidiaries: Kenya Breweries Limited (100%), East African Maltings Ltd (100%), Uganda Breweries Ltd (98.2%), International Distillers Uganda Limited (100%), East African Breweries (Rwanda) Limited (100%), Serengeti Breweries Limited (85%)

Brands

Beers

Spirits

Management team and board of directors

• Jimmy D. Mugerwa, Independent Non-Executive Director
• Martin Oduor-Otieno, Independent Non-Executive Director and Group Chairman
• Paul Deo Makanza, Independent Non-Executive Director
• Sathish Krishnan, Non-Executive Director
• Risper Ohaga, Executive Director and Group Chief Financial Officer
• Felix Okoboi, Independent Non-Executive Director
• John Musunga, Non-Executive Director; Chief Executive Officer and Managing Director, Guinness Nigeria
• Jane Karuku, Executive Director; Group Managing Director and Chief Executive Officer, EABL
• Angela Namwakira, Group Company Secretary
• Ory Okolloh, Independent Non-Executive Director
• Leo Breen, Non-Executive Director; Finance Director, Diageo Africa