This company profile of EABL reveals the unethical practices of the largest beer producers in Kenya. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious 5 strategies.
Introduction
EABL is Kenyan-based and the leading manufacturer and distributor of alcoholic beverages in Kenya and East Africa. Was established in 1922, and ever since has maintained to be a prominent player in Kenyan Alcohol markets.
EABL has several subsidiaries and holding companies (data 2024 from Annual Report):
- Kenya Breweries Limited (KBL) – holding 100%
- United Distillers Vintners (UDV) Kenya Limited – holding 46.3%
- East African Maltings Ltd (EAML) – holding 100%
- Uganda Breweries Ltd (UBL) – holding 98.2%
- International Distillers Uganda (IDU) Limited – holding 100%
- East African Breweries (Rwanda) Limited – holding 100%
- Serengeti Breweries Limited – holding 85%
Fast Facts about EABL
- Net Revenue (sales): Kshs 124.1bn
- Gross profit: Kshs 53,8 bn
- Operating Profit excl. FX: Kshs 28.8bn
- Employees: 638 employees and contractors.
- Profit After Tax: Kshs 10.9bn
- Marketing selling and distribution spending: Kshs 12 billion
- Parent company: Diageo
Brands:
Beers:
- Allsops Lager
- Balozi
- Bell
- Pilsner Lager
- Serengeti Lite
- Tusker
- Tusker Cider
- Guinness
- Guinness Smooth
- Serengeti
- Guinness Hop House Lager
- Senator
- Tusker Lite
- Tusker Malt, White cap.
Spirits:
- Baileys Delight
- Baileys Cream
- Captain Morgan
- Don Julio
- Guilbeys Gin
- Gordon’s
- Johnie Walker
- Kane Extra
- Orijin
- Richot
- V&A
- VAT 69
- Tanqueray
- Black & White
- Chrome Vodka
- J.B, Kenya Cane
- Mr Dowell’s
- Smirnoff
- Snapp
- Uganda Waragi
Management team and board of directors:
- Mr Jimmy D. Mugerwa, Independent Non-Executive Director, founder & CEO of Zoramu Consulting Group Limited
- Mr Martin Oduor-Otieno – Independent Non-Executive Director and Group Chairman, founder and CEO of The Leadership Group Limited
- Mr Paul Deo Makanza, Independent Non-Executive Director, is a seasoned business executive
- Mr Sathish Krishnan – Non-Executive Director in East African Breweries PLC
- Ms Risper Ohaga – Executive Director and Group Chief Financial Officer
- Mr Felix Okoboi – Independent Non-Executive Director in East African Breweries PLC
- Mr John Musunga – Non-Executive Director – Chief Executive Officer & Managing Director of Guinness Nigeria
- Ms. Jane Karuku – Executive Director, Group Managing Director and CEO at East African Breweries PLC (EABL ).
- Ms. Angela Namwakira – Group Company Secretary, Partner at Adili Corporate Services Kenya
- Ms Ory Okolloh, Independent Non-Executive Director, Partner at Verod-Kepple Africa Ventures,
- Mr Leo Breen, Non-Executive Director, Finance Director, Diageo Africa
Parent company: Diageo
BROWSE MORE UNETHICAL PRACTICES by East African Breweries Limited (EABL)
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
