TThis company profile of Distilleries Company of Sri Lanka PLC reveals the unethical practices of one of the largest alcohol producers in Sri Lanka. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.
INTRODUCTION
Distilleries Company of Sri Lanka PLC (DCSL) is a diversified Sri Lankan conglomerate listed on the Colombo Stock Exchange with a market capitalisation of US$600 Million. It was one of the first Sri Lankan companies included in Forbes’s list of non-US Best Managed companies valued under US$1 billion. The company has also been featured in the business magazine Business Today as one of its Top 10 listed companies in Sri Lanka.
FACTS ABOUT DISTILLERIES COMPANY OF SRI LANKA
- Net revenue (2024): not available
- Gross profit (2024): not available
- Profit after tax (2024): LKR14,340 Billion
- Marketing spending (2024): not available
- Lobbying costs: not available
- Number of employees (2024): 921
- Market share (2024): not available
- Parent company: Melstacorp PLC
BRANDS
Arrack
- Extra Special Arrack
- Double Distilled Arrack
- Very Special Old Arrack (VSOA)
- Old Arrack
- Coconut Arrack
- Pure Coconut Sri Lanka Arrack
- Narikela
Wines & Sparkling
- Buronga Hill (Flagship Winery)
- Cape Dreams
- Terra Andina
- Dona Paula (e.g., Los Cardos)
- Chablis (a wine style / brand)
- Passion Pop (if considered a wine-style brand here)
Beer
- Heineken
- Tiger
- Anchor
- Bison
Vodka
- Petroff Vodka
- Elit
- Stolichnaya
Whisky
- Speyburn (Single Malt Scotch Whisky)
- Old Pulteney (Single Malt Scotch Whisky)
Brandy
- Galerie Brandy
- Franklin Brandy
Ready-to-Drink / Other
- Passion Pop
- Wincarnis – Tonic Wine
Tequila / International Spirits
- Agavita – Tequila Blanco
MANAGEMENT TEAM AND BOARD OF DIRECTORS
- D. Hasitha S. Jayawardena, Chairman / Executive Director
- C. R. Jansz, Executive Director
- Capt. K. J. Kahanda (Retd.), Managing Director
- N. De S. Deva Aditya, Independent Non-Executive Director
- Dr. Naomal Balasuriya, Independent Non-Executive Director
- D. S. T. Jayawardena, Non-Independent Non-Executive Director
- M. A. N. S. Perera, Executive Director
- Dr. Ravindra A. Fernando, Non-Executive, Independent Director
- V. J. Senaratne, Company Secretary & Chief Legal Officer
- Nimal Nagahawatte, Head of Finance
- S. Rajanathan, Head of Procurement
- Gayathri Chakravarthy, Head of Human Resources
- Maj. Gen. Mano Perera (Retd.), Head of Operations
- Maj. Roshan Cabraal (Retd.), Head of Northern Region
- Col. Ranjith Rupasinghe (Retd.), Head of Extra Special Heritage Arena
- Capt. Chula Ranasinghe (Retd.), Head of Central Region
- Lt. Col. Susantha Marapana (Retd.), Head of Southern Region
- Roshanth Perera, Head of Transport & Logistics
- Lalith Ratnayake, Head of Inventory Control
