This company profile of Ceylon Beverage Holdings PLC reveals the unethical practices of one of the largest breweries in Sri Lanka. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious five strategies.

INTRODUCTION

Incorporated in 1910, Ceylon Beverage Holdings PLC is an investment holding company engaged in brewing and marketing beers, as well as retailing beer and alcohol products in Sri Lanka.
The company operates through its subsidiaries, including Lion Brewery (Ceylon) PLC, and is involved in importing and marketing beer, wines, and spirits. 

FACTS ABOUT CEYLON BEVERAGE HOLDINGS PLC

• Net revenue (sales): not available
• Gross profit : not available
• Marketing spending: not available
• Lobbying costs: not available
• Number of employees: not available
• Parent company (or owner): Carson Cumberbatch PLC (CCPLC) and the ultimate parent company is Bukit Darah PLC.
• Subsidiaries of the company: Lion Brewery (Ceylon) PLC, Lion Beer (Ceylon) Pte Ltd, Singapore, Millers Brewery Limited, Pubs ‘N Places (Private) Limited, Retail Spaces (Private) Limited, Luxury Brands (Private) Limited

BRANDS

MANAGEMENT TEAM AND BOARD OF DIRECTORS

• Rajiv Meewakkala, Chief Executive Officer
• Jehan Goonaratne, Director Of Finance/CFO
• Sampath Perumbuli, Chief Tech/Sci/R&D Officer
• Ruwandhi Thanthrige, General Counsel
• Eshanta Salgado, Corporate Officer/Principal