This company profile of Central Cervecera de Colombia (CCC) reveals the unethical practices of one of the largest beer producers in Colombia. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception, the Dubious Five strategies.

INTRODUCTION

Central Cervecera de Colombia (CCC) began operations in Colombia in May 2019, following a joint venture between Compañía de Cervecerías Unidas (CCU) of Chile and Postobón S.A. of Colombia. The company’s main brewery is located in Sesquilé, Cundinamarca, with an annual capacity exceeding three million hectolitres. CCC markets brands such as Andina, Heineken, Miller Lite, and Tres Cordilleras, and has positioned itself as the second largest beer producer in the national market.

FACTS ABOUT CENTRAL CERVECERA DE COLOMBIA

• Net revenue (2025): USD1.4 Billion
• Gross profit (2025): USD410 Million
• Profit after tax: not available
• Marketing spending:: not available
• Lobbying costs: not available
• Number of employees (2025): 495
• Market share (2024): 12% of the beer market in Colombia
• Parent company: Compañía de Cervecerías Unidas (CCU) (majority-owned by Heineken N.V.) and Postobón S.A.
• Subsidiaries: Artesanos de Cervezas S.A.S. (Tres Cordilleras)

BRANDS

MANAGEMENT TEAM AND BOARD OF DIRECTORS

• Felipe Mejía Posada, General Manager
• Juan Soler, Vice President of Marketing
• Agustín Eduardo Mendizábal, Chief Financial Officer (CFO)
• Joel Enrique Baños, Quality Manager