This company profile of Ambev reveals the unethical practices of one of the largest beer producers in Brazil. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious Five Strategies.

INTRODUCTION

Ambev, established in 1999 through the merger of the centenary Brahma Brewery and Antarctica Company, is a publicly traded company based in São Paulo. It operates industrial and commercial activities across Brazil and various countries in the Americas. 

FACTS ABOUT AMBEV

  • Net revenue (2022): Not available
  • Gross profit (2022): Not available
  • Net profit (2022): BRL79,708.8 Million
  • Marketing spending (2022): Not available
  • Lobbying costs: Not available
  • Number of employees (2022): 30,000
  • Market share (2022): Not available
  • Parent company: Anheuser-Busch InBev

BRANDS

Beers:

  • Stella Artois
  • Original
  • Magnífica
  • Colorado
  • Três Fidalgas
  • Patagonia
  • Corona
  • Budweiser
  • Serrana
  • Brahma
  • Serramalte
  • Polar
  • Antarctica
  • Bohemia Puro Malte
  • Skol
  • Hoegaarden
  • Beck’s
  • Michelob
  • Legítima
  • Spaten
  • Quilmes

No-Alcohol Beers:

  • Brahma Zero
  • Budweiser 0.0%
  • Corona 0,0%

Mixed:

  • Mike’s
  • Beats

MANAGEMENT TEAM AND BOARD OF DIRECTORS

  • Victorio Carlos De Marchi, Co-Chairman and Director
  • Michel Dimitrios Doukeris, Co-Chairman and Director
  • Milton Seligman, Director
  • Roberto Moses Thompson Motta, Director
  • Fabio Colletti Barbosa, Director
  • Fernando Momenso Tennebaum, Director
  • Lia Machado de Matos, Director
  • Nelson José Jamel, Director
  • Antonio Carlos Augusto Ribeiro Bonchristiano, Director (Independent)
  • Marcio de Barros Lisboa, Director (Independent)
  • Claudia Quintella Woods, Director (Alternate)
  • Carlos Eduardo Klutzenschell Lisboa, Director (Alternate)
  • Jean Jereissati Neto, Chief Executive Officer
  • Lucas Machado Lira, Chief Financial, Investor Relations and Shared Services Officer
  • Leticia Rudge Barbosa Kina, People and Management Vice President Officer
  • Ricardo Morais Pereira de Amorim, Chief Sales Officer
  • Eduardo Braga Cavalcanti de Lacerda, Industrial Vice President Officer
  • Mario Andriotti, Logistics Vice President Officer
  • Pablo Andrés Zgaman, Corporate Affairs Vice President Officer
  • Carla Smith de Vasconcellos Crippa Prado, Procurement Vice President Officer
  • Rodrigo Figueiredo de Souza, Vice President Sustainability & ESG Officer
  • Eduardo Eiji Horai, Technology Vice President Officer
  • Daniel Coca, Marketing Vice President Officer
  • Daniel Wakowszew Cordeiro, Sales Vice President Officer
  • Paulo Flório, Future Beverages Vice President Officer
  • Daniela Gavranic Cachich, Future Beverages Vice President Officer

FRONT GROUPS

  • Sindicato Nacional da Indústria da Cerveja (SINDICERV) (National Beer Industry Union)
  • Cerveceros Latinoamericanos (Latin American Brewers)
  • Centro de Informações sobre Saúde e Álcool (CISA) (Health and Alcohol Information Centre)
  • Mover: Movimento pela Equidade Racial (Movement for Racial Equality)

Unethical practices by Ambev

Misconduct Report Mar 24 '26 Deception, Promotion
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...
Misconduct Report Feb 16 '26 Promotion
AB InBev Turns Netflix’s Bridgerton Into a Marketing Channel for Alcopops in Brazil

AB InBev subsidiary Ambev is using Netflix’s hit series Bridgerton to market flavoured alcoholic beverages to young women in Brazil. ...
Misconduct Report Oct 13 '25 Promotion
Fifteen Minutes to Harm: AB InBev’s New Delivery Scheme Raises Alarms in Brazil

In a striking escalation of its commercial strategy, AB InBev (through its Brazilian subsidiary Ambev) has unveiled a new “Modo Turbo” ...
Misconduct Report Oct 9 '25 Promotion
Beer Marketing by Stealth – Ambev Turns Netflix Content into Marketing in Brazil

Imagine sitting down with your family to relax and watch a new series on Netflix. What you might not realise is that a beer company could ...
Misconduct Report Sep 2 '25 Manipulation
Ambev’s Karaoke Cure: When Songs Replace Real Alcohol Policy

Ambev, owned by AB InBev, is celebrating the 70th anniversary of the Festa do Peão de Barretos with a new country song about ...
Misconduct Report Mar 18 '25 Sabotage
“Work similar to slavery” – Ambev Caught Exploiting Workers again

The Brazilian Ministry of Labor has exposed Ambev, a company controlled by AB Inbev, for subjecting workers to conditions akin to modern ...