This company profile of Ambev reveals the unethical practices of one of the largest beer producers in Brazil. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious Five Strategies.

INTRODUCTION

Ambev, established in 1999 through the merger of the centenary Brahma Brewery and Antarctica Company, is a publicly traded company based in São Paulo. It operates industrial and commercial activities across Brazil and various countries in the Americas. 

FACTS ABOUT AMBEV

  • Net revenue (2022): Not available
  • Gross profit (2022): Not available
  • Net profit (2022): BRL79,708.8 Million
  • Marketing spending (2022): Not available
  • Lobbying costs: Not available
  • Number of employees (2022): 30,000
  • Market share (2022): Not available
  • Parent company: Anheuser-Busch InBev

BRANDS

Beers:

  • Stella Artois
  • Original
  • Magnífica
  • Colorado
  • Três Fidalgas
  • Patagonia
  • Corona
  • Budweiser
  • Serrana
  • Brahma
  • Serramalte
  • Polar
  • Antarctica
  • Bohemia Puro Malte
  • Skol
  • Hoegaarden
  • Beck’s
  • Michelob
  • Legítima
  • Spaten
  • Quilmes

No-Alcohol Beers:

  • Brahma Zero
  • Budweiser 0.0%
  • Corona 0,0%

Mixed:

  • Mike’s
  • Beats

MANAGEMENT TEAM AND BOARD OF DIRECTORS

  • Victorio Carlos De Marchi, Co-Chairman and Director
  • Michel Dimitrios Doukeris, Co-Chairman and Director
  • Milton Seligman, Director
  • Roberto Moses Thompson Motta, Director
  • Fabio Colletti Barbosa, Director
  • Fernando Momenso Tennebaum, Director
  • Lia Machado de Matos, Director
  • Nelson José Jamel, Director
  • Antonio Carlos Augusto Ribeiro Bonchristiano, Director (Independent)
  • Marcio de Barros Lisboa, Director (Independent)
  • Claudia Quintella Woods, Director (Alternate)
  • Carlos Eduardo Klutzenschell Lisboa, Director (Alternate)
  • Jean Jereissati Neto, Chief Executive Officer
  • Lucas Machado Lira, Chief Financial, Investor Relations and Shared Services Officer
  • Leticia Rudge Barbosa Kina, People and Management Vice President Officer
  • Ricardo Morais Pereira de Amorim, Chief Sales Officer
  • Eduardo Braga Cavalcanti de Lacerda, Industrial Vice President Officer
  • Mario Andriotti, Logistics Vice President Officer
  • Pablo Andrés Zgaman, Corporate Affairs Vice President Officer
  • Carla Smith de Vasconcellos Crippa Prado, Procurement Vice President Officer
  • Rodrigo Figueiredo de Souza, Vice President Sustainability & ESG Officer
  • Eduardo Eiji Horai, Technology Vice President Officer
  • Daniel Coca, Marketing Vice President Officer
  • Daniel Wakowszew Cordeiro, Sales Vice President Officer
  • Paulo Flório, Future Beverages Vice President Officer
  • Daniela Gavranic Cachich, Future Beverages Vice President Officer

FRONT GROUPS

  • Sindicato Nacional da Indústria da Cerveja (SINDICERV) (National Beer Industry Union)
  • Cerveceros Latinoamericanos (Latin American Brewers)
  • Centro de Informações sobre Saúde e Álcool (CISA) (Health and Alcohol Information Centre)
  • Mover: Movimento pela Equidade Racial (Movement for Racial Equality)

Unethical practices by Ambev

Misconduct Report Jun 9 '26 Promotion
Inside AB InBev’s World Cup Machine: How the World’s Largest Brewer Exploits Football to Maximise Alcohol Sales

The alcohol industry is turning the 2026 FIFA World Cup into the largest marketing offensive in the history of sports, and AB InBev is ...
Misconduct Report May 21 '26 Promotion
Ambev Counts Down to the World Cup. Brazil’s Children Will Pay the Price.

Thirty days out from the 2026 FIFA World Cup, Ambev is escalating massive alcohol marketing fronted by national football icons and centred ...
Misconduct Report May 18 '26 Manipulation, Political interference
Brazil’s Selective Tax Delayed After Beer Industry-Aligned Polling Reaches President Lula’s Advisers

An internal survey by Instituto Locomotiva – with question framing that mirrors the beer industry’s lobbying messaging – has ...
Misconduct Report May 8 '26 Manipulation, Promotion
How Big Alcohol Is Using the 2026 World Cup to Push Young People Back to Alcohol

Big Alcohol corporations are turning the 2026 FIFA World Cup into the largest alcohol marketing operation in the history of sport. For ...
Misconduct Report Apr 29 '26 Deception, Political interference
Brazilian Beer Industry Lies About Beer Tax While Its Lowest in the Americas

As Brazil discusses alcohol taxes, WHO data shows that the excise tax share on Brazilian beer at 2.28% is the lowest in the Americas ...
Misconduct Report Mar 24 '26 Deception, Promotion
Brazil’s Beer Industry Is Losing Young Consumers – and Spending Billions to Win Them Back

Beer consumption in Brazil fell 5% in 2025 – the largest reduction in over a decade – and the industry’s own trade body says ...