This company profile of Ambev reveals the unethical practices of one of the largest beer producers in Brazil. It provides examples of harmful methods across the categories of political interference, promotion, sabotage, manipulation, and deception – the Dubious Five Strategies.
Introduction
Ambev, established in 1999 through the merger of the centenary Brahma Brewery and Antarctica Company, is a publicly traded company based in São Paulo. It operates industrial and commercial activities across Brazil and various countries in the Americas.
Facts about Ambev
- Net profit (2022): 79,708.8 million Brazilian reais
- Number of employees: More than 30,000 employees in Brazil
- Lobbying costs: Not available
- Parent company (or owner): Owned by Anheuser-Busch InBev
Board of Directors
- Co-Chairman and Director: Victorio Carlos De Marchi
- Co-Chairman and Director: Michel Dimitrios Doukeris
- Director: Milton Seligman
- Director: Roberto Moses Thompson Motta
- Director: Fabio Colletti Barbosa
- Director: Fernando Momenso Tennebaum
- Director: Lia Machado de Matos
- Director: Nelson José Jamel
- Director (Independent): Antonio Carlos Augusto Ribeiro Bonchristiano
- Director (Independent): Marcio de Barros Lisboa
- Director (Alternate): Claudia Quintella Woods
- Director (Alternate): Carlos Eduardo Klutzenschell Lisboa
Executive Officers
- Chief Executive Officer: Jean Jereissati Neto
- Chief Financial, Investor Relations and Shared Services Officer: Lucas Machado Lira
- People and Management Vice President Officer: Leticia Rudge Barbosa Kina
- Chief Sales Officer: Ricardo Morais Pereira de Amorim
- Industrial Vice President Officer: Eduardo Braga Cavalcanti de Lacerda
- Logistics Vice President Officer: Mario Andriotti
- Corporate Affairs Vice President Officer: Pablo Andrés Zgaman
- Procurement Vice President Officer: Carla Smith de Vasconcellos Crippa Prado
- Vice President Sustainability & ESG Officer: Rodrigo Figueiredo de Souza
- Technology Vice President Officer: Eduardo Eiji Horai
- Marketing Vice President Officer: Daniel Coca
- Sales Vice President Officer: Daniel Wakowszew Cordeiro
- Future Beverages Vice President Officer: Paulo Flório
- Future Beverages Vice President Officer: Daniela Gavranic Cachich
Brands
Beers
- Stella Artois
- Original
- Magnífica
- Colorado
- Três Fidalgas
- Patagonia
- Corona
- Budweiser
- Serrana
- Brahma
- Serramalte
- Polar
- Antarctica
- Bohemia Puro Malte
- Skol
- Hoegaarden
- Beck’s
- Michelob
- Legítima
- Spaten
- Quilmes
Beer: No Alcohol
- Beer: No alcohol
- Brahma Zero
- Budweiser 0.0%
- Corona 0,0%
Mixed
- Mike’s
- Beats
Involvement in Front Groups
- Sindicato Nacional da Indústria da Cerveja (SINDICERV) / National Beer Industry Union (SINDICERV)
- Cerveceros Latinoamericanos / Latin American Brewers
- Centro de Informações sobre Saúde e Álcool (CISA) / Health and Alcohol Information Centre (CISA)
- Mover: Movimento pela Equidade Racial / Movement for Racial Equality
BROWSE MORE UNETHICAL PRACTICES by Ambev
BIG ALCOHOL IN THEIR OWN WORDS
Whisky brands are very reliant on a small number of heavy, and increasingly ageing, consumers, to provide the majority of volume [...] in the longer term we had to attract more younger drinkers—the heavy- using loyalists of tomorrow [to avoid] the potentially disastrous implications of losing heavy drinkers”.
“If Miller Lite was to be a large profitable brand we had to attract these young heavy drinkers”.
To the extent [that laws or regulations or actions against us to substantially curtail the consumption of alcohol, including beer] gain traction, they could have a material adverse effect on our business and financial results. For example, the European Union published its Europe Beating Cancer Plan. As part of the plan, by the end of 2023, the European Union has indicated it will issue a proposal for mandatory health warnings on alcohol beverage product labels."
Source: Molson Coors Annual Report 2022
