Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Asahi Asahi Caught Using Surveillance Ads to Push Beer Across Every Screen
Asahi’s latest digital marketing campaign – developed with adtech giant The Trade Desk – shows just how far Big Alcohol is willing to ...
Heineken Heineken’s Salvador Campaign: Misleading Messaging for Younger Demographics
The concept of “responsible consumption” has long been a tool for Big Alcohol to deflect accountability for the harm caused by their ...
Heineken Heineken main sponsor of comic event – marketing alcohol towards minors
Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...
Exposure To Digital Marketing Enhances Young Adults’ Interest In Energy Drinks
This study indicates the influential power of unhealthy online marketing on cognitively mature young adults. This study draws public health ...