Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 17 '25 AB InBev
AB InBev Embeds Itself in São Paulo’s Health System

A tool used in São Paulo – Modera SP – is presented as a public health innovation to help people reflect on their alcohol use. ...

Misconduct Report Sep 3 '25 Carlsberg
Festival violence and sexual assaults – Carlsberg’s “responsibility” campaign rings hollow

Carlsberg is touting its “ZERO Irresponsible Drinking” at Roskilde 2024, promoting a 0.5% IPA and positioning itself as a safety ...

Misconduct Report Sep 2 '25 AB InBev, Ambev
Ambev’s Karaoke Cure: When Songs Replace Real Alcohol Policy

Ambev, owned by AB InBev, is celebrating the 70th anniversary of the Festa do Peão de Barretos with a new country song about ...

Misconduct Report Sep 1 '25
Not So Responsible – Buy More Booze to Win: Premier Distilleries’ Predatory Promo in Uganda

Premier Distilleries Limited (PDL) staged a “responsibility” roadshow in Luweero while running a sales campaign that does the exact ...

Misconduct Report Aug 18 '25 Bacardi, Pernod Ricard
Big Alcohol’s Global ‘Responsible Drinking’ Drive Turns Alcohol Harm into a Personal Problem

“Responsible drinking” is one of the alcohol industry’s most deceptive tools. It shifts the blame for harm onto individuals while ...

Misconduct Report Jul 28 '25
Big Alcohol In Disguise: How Mexico’s New “Moderate Consumption” Alliance Follows Big Alcohol’s Playbook

Big Alcohol launched a new so-called “moderate consumption” alliance in Mexico. This story exposes how it set up to follow Big ...

Misconduct Report Jul 9 '25
Exposed: UK Supermarkets Exploit Tax Loophole To Make and Sell Cheap Alcohol Fuelling Massive Harm

Major UK supermarkets are exploiting a cider tax loophole to sell high-strength alcohol at near-soft-drink prices. Public health advocates ...

Misconduct Report Apr 10 '25 Diageo
Civil Society Capture in Action: How Uganda Red Cross Became a Pawn in Big Alcohol’s Game

Uganda Breweries Limited (UBL), a subsidiary of global alcohol giant Diageo, has launched a new campaign called Eyo Red Card, claiming to ...

Misconduct Report Mar 3 '25 AB InBev, Grupo Modelo
Big Alcohol’s Diversion Tactic: Grupo Modelo Pushes “Responsibility”

Grupo Modelo, a subsidiary of AB InBev, wants you to believe that alcohol use is all about personal responsibility. A recent post on their ...