Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

AB InBev

Big Alcohol Targets Kids, Exploits Pandemic to Promote Alcohol

The alcohol industry has rolled out a new set of marketing strategies to ensure they don’t loose anymore profit while the COVID-19 ...


Big Alcohol Uses Influencers Fighting for Gen Z

Big Alcohol is losing its grip on the younger generations but crafting more personal connections is a new key tool to convert a new ...

Heineken UK Exposes Kids to Alcohol Ads

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya ...

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