Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Mar 30 '18 Heineken
Exposed: Heineken Marketing Strategies and Examples

Heineken’s track record of unethical makreting practices is appalling. From racism, exploitation of women, to cultural appropriation ...

Misconduct Report Aug 21 '17 Heineken
Heineken: Cultural Appropriation To Sell Beer

Heineken has apologized for appropriating the “Roxbury Love” mural from a Boston neighborhood in a series of beer ads which began ...

Misconduct Report Aug 18 '17 Heineken
DRC: Heineken Breached Human Rights Standards

Heineken and former workers in Democratic Republic of Congo reach agreement on labour rights dispute through OECD complaint ...

Misconduct Report Aug 13 '17 Heineken
Ivory Coast: Beer Marketing War Rages

A raging beer marketing war in Ivory Coast between Heineken-owned Brassivoire and Castel-owned Solibra is putting children and youth in ...

Misconduct Report Feb 17 '17 Heineken
Heineken: World’s Most Awarded Advertiser

Heineken, the world’s second largest beer producer, has overtaken Coca-Cola to become the world’s most awarded advertiser in ...

Misconduct Report Mar 20 '16 AB InBev, Bacardi, Carlsberg, Heineken
UK: Big Alcohol Lobbies Against Health Guidelines

The alcohol industry is poised to launch an aggressive challenge against the UK Government’s new alcohol guidelines Lobbyists of the ...

Misconduct Report Jun 6 '15 AB InBev, Heineken
Professional Sports Glamorising Ill-Health

Professional sports today is a major source of promoting unhealthy products. Elite athletes have become promoters of harmful lifestyle ...