Case library
Cases of alcohol industry misconduct from around the world exposing the predatory practices.
A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.
Carlsberg Cultural Appropriation to Push Alcohol in Sabah and Sarawak
Carlsberg’s latest campaign in Malaysia, portrayed as a celebration of local icons from Sabah and Sarawak, uses specially designed cans ...
Heineken Festive Profits: Big Alcohol Hijacks Christmas Season
The alcohol industry exploits Christmas as another marketing opportunity to normalize alcohol use, drive more sales and increase their ...
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram
Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...