Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Sep 2 '26 Pernod Ricard
South Africa: Pernod Ricard Turns the 1956 Women’s March Into a Whisky Ad

Pernod Ricard’s The Glenlivet used the legacy of the 1956 Women’s March – and the images of Winnie Madikizela-Mandela, Lilian ...

Misconduct Report Jul 25 '25
Cultural Heritage Hijacked – Alcohol Giant Turns Medellín’s Flower Fair Into an Alcohol Marketing Stage

Community submission: “In Medellín there is a festival called the Flower Fair sponsored by the liquor factory of Antioquia that floods ...

Misconduct Report Oct 17 '24 Carlsberg
Cultural Appropriation to Push Alcohol in Sabah and Sarawak

Carlsberg’s latest campaign in Malaysia, portrayed as a celebration of local icons from Sabah and Sarawak, uses specially designed cans ...

Misconduct Report Dec 21 '21 Heineken
Festive Profits: Big Alcohol Hijacks Christmas Season

The alcohol industry exploits Christmas as another marketing opportunity to normalize alcohol use, drive more sales and increase their ...

Misconduct Report Dec 12 '21
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...

Misconduct Report Dec 12 '21
Analysis of Targeting and Representation of Women in Alcohol Brand Marketing on Facebook and Instagram

Claims by brands of a commitment to equality are at odds with the harms related to alcohol consumption that contribute to the widening of ...