Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jun 9 '26 AB InBev, Ambev, Diageo, Heineken, Molson Coors
Inside AB InBev’s World Cup Machine: How the World’s Largest Brewer Exploits Football to Maximise Alcohol Sales

The alcohol industry is turning the 2026 FIFA World Cup into the largest marketing offensive in the history of sports, and AB InBev is ...

Misconduct Report Feb 23 '26 AB InBev, Grupo Modelo
AB InBev Turns World Cup 2026 Into a $7.2 Billion Alcohol Marketing Machine

As FIFA World Cup 2026 approaches (June 11–July 19), AB InBev is executing its most aggressive alcohol marketing campaign yet, ...

Misconduct Report Mar 4 '25 Diageo
Colombian Children Targeted by Diageo’s Misleading “Smashed” Program

Diageo’s “Smashed” program is making its way into Colombian schools under the guise of preventing underage alcohol use. As ...

Misconduct Report Oct 29 '24 Diageo
Diageo’s Alcohol Chocolates in Mexico: Irresponsible Marketing in the Candy Aisle

In a concerning example of potentially irresponsible marketing, Diageo, the parent company of Johnnie Walker, and chocolate producer Turin ...

Misconduct Report Aug 22 '24Group of teenage boys with football Diageo
Diageo targeting Uganda youth

Uganda Breweries, owned by the global alcohol company Diageo, recently launched another massive alcohol marketing campaign in the country. ...

Misconduct Report Apr 29 '24 Heineken
Heineken main sponsor of comic event – marketing alcohol towards minors

Heineken will be the official sponsor of this year’s edition of CCXP in Brazil, taking place fro mDecember 5 to 8, 2024. Thought the ...

Misconduct Report Sep 9 '20
Australia: Children Continue to Be Heavily Exposed to Alcohol Marketing

A new study in Perth, Australia has found that children continue to be bombarded by alcohol advertisements in the ...