Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Jul 28 '22
Special Feature: Alcohol Marketing in Sports, How Big Alcohol Uses Sports to Reach Youth and Drive Product Sales

This special feature is a deep dive into alcohol marketing in sports, with three case studies of how the alcohol industry uses sports to ...

Misconduct Report May 7 '22
Citizens including Children Were Exposed to Alcohol and Junk Food Advertising During the 2018 Fifa World Cup

This study found that UK advertising legislation and broadcasting regulations intended to prevent exposure to alcohol and HFSS imagery and ...

Misconduct Report Oct 1 '21
Alcohol Issues Newsletter – No. 30

Welcome to our weekly Alcohol Issues Newsletter No. 30 with carefully curated alcohol policy news, latest highlights from our science ...

Misconduct Report Oct 1 '21
Exposed: Big Alcohol Floods Rugby Championship With Alcohol Ads

A new analysis of alcohol marketing in the Rugby Six Nations World Cup in 2020 depicts how different regulations of alcohol sport ...

Misconduct Report Jul 6 '21
Edinburgh, Scotland: Football Club Bans Unethical Brands Following Euro 2020 Events

Following the actions of Paul Pogba and Cristiano Ronaldo who removed bottles of Heineken and Coca Cola from press conferences in Euro2020, ...

Misconduct Report Jul 2 '21
Euro 2020: Players Rebel Against Health Harmful Brand Promotions

Pro-football players Cristiano Ronaldo and Paul Pogba recently removed product placements of Coca Cola and Heineken in press conferences in ...

Misconduct Report Jun 10 '21
Asia-Pacific: Big Beer’s Plans to Exploit Football Championship

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Misconduct Report Jun 4 '21
Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...

Misconduct Report Jun 4 '21
Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...