Swedish Alcohol Brands Compliance with Regulations in Social Media

Posted on April 06, 2019 in Europe, Europe

Regulating alcohol advertising in online milieus can be very difficult because of the complex mixture between quickly evolving techniques and the diverse nature of communication messages targeting consumers. Many countries, including Sweden, are now focusing on how to enforce effective policies. This short report strives to shed some light on the scope and content of commercial messages on Swedish social media platforms…

Alcohol Harm, alcohol marketing, Digital Marketing, Evidence, News, Public Health, Social Media
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