Study Reveals How ZAPs Could Act As Big Alcohol’s Trojan Horse

Posted on June 27, 2024 in Asia-Pacific, Australia

This exploratory study aimed to examine adolescents’ perceptions and use of ZAPs and their support for a range of potential regulatory actions. The context of the study is Australia, where the current regulatory environment allows minors to purchase ZAPs and for these products to be sold and marketed in places where alcohol cannot. The legal age for purchasing alcohol in Australia is 18 years and over.
In this way, the study addresses the recognised evidence gap around young people’s experiences with ZAPs that is impeding relevant policy development and implementation.

alcohol marketing, Alcohol Norm, BigAlcoholExposed, Evidence, NoLo, Science, Underage Alcohol Use, ZAPs, Zero Alcohol Products
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