Diageo is not an ordinary company. This is not an ordinary CEO. Spinning the truth until it becomes a lie is not normal, even if it is standard in the alcohol industry. Diageo’s products are not ordinary commodities but harmful for individuals, families, communities and societies at large. Apparently Diageo is intent on evading responsibility, rather burdening society with paying the costs for the harms its products and marketing cause, instead of acting responsibly and ethically…

