South Korea: Big Alcohol Promotes “Tipsy Live”

Posted September 07 2016 Alcohol Harm, alcohol marketing, Big Alcohol, BigAlcoholExposed, Evidence, News, Self-Regulation, South Korea

South Korea’s leading distiller, HiteJinro, has chosen a new, appalling marketing strategy for a fresh wave of TV commercials. New ads are featuring some of the country’s hottest K-pop stars. The ad campaign is called “Tipsy Live”…

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