Social Media Marketing Leads to More Alcohol Consumption

Posted June 01 2019 3 Best Buys, Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Evidence, News, Public Health

Australian youths exposed to frequent alcohol marketing on social networking sites such as Facebook, YouTube and Twitter consume 13% to 40% more alcohol compared to their peers not exposed to such messages. The study showed that increased engagement with alcohol-related content on social networking sites increased consumption of alcohol between 2.6 to 4.5 standard alcohol units…

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