Social Media Alcohol Ads Exposure Drives Driving Under the Influence of Alcohol Among Young People in the U.S.

Posted on July 25, 2024 in The Americas, United States of America

Little is known about the consequences of substance-related advertising on driving under the influence of alcohol (DUIA) or driving under the influence of cannabis (DUIC). This study seeks to estimate links between substance-related digital advertising exposures and DUIA and DUIC among young adults in the United States.
The study finds that social media alcohol advertising exposure drives DUIA, and app-based cannabis ads exposure drives the frequency of use and DUIC.

Alcohol Harm, alcohol marketing, Alcohol-Impaired Driving, BigAlcoholExposed, Cannabis Harm, DUI, DUIC, Evidence, Science, Social Media, Social Media Marketing

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