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Pernod Ricard, the owner of the brand Absolut Vodka, will start exporting alcohol to Russia again, ending their initial boycott of Russia when the country invaded Ukraine. Several Swedish politicians are calling for a boycott of Absolut vodka after the owner Pernod Ricard started exporting to Russia again. Pernod Ricard stopped their exports just over...
promotion-circle
Pernod Ricard is innovating to get even more people to buy their products. Recently the company officially launched in the metaverse or the virtual reality world with Absolut vodka’s Coachella activation. Absolut is one of the most important brands that Pernod Ricard owns. Pernod Ricard’s metaverse experience was created in partnership with Decentraland and is...
lobbying-circle
Big Alcohol giant Pernod Ricard has been in a 30-year tax dispute with Indian the tax authority regarding how the company values its imported liquor bottles and raw material and how Pernod Ricard pays taxes on them. Alcohol taxation, specifically excise taxes on alcohol, is one of the World Health Organization’s recommended alcohol policy best-buy...
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The alcohol industry, especially Big Alcohol giant Heineken, is lobbying against potential tax increases in Vietnam. This opposition against a proven solution to promote health and development in Vietnam comes at a high cost to people and society. Vietnam’s government has debated for some time whether to increase the special consumption tax that applies to...
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The water footprint for alcohol products is substantial. Despite this Diageo operate several production facilities in water-stressed areas. By using CSR activities the company hopes to secure its brand. Alcohol production means increasingly scarce natural resources such as cereal crops and water are wasted for a “luxury good” instead of necessities. The water footprint of...
sabotage-circle
The global alcohol giant Diageo was in 2022 fined 1.2 million GBP for breaching UK rules on declaring carbon emissions for over six years. The Scottish Environment Protection Agency (Sepa) imposed the fine, stating that three production facilities had failed to report carbon emissions, something that is required under the UK emissions trading scheme (ETS)....