In the world championship in cross country skiing the skiers had startnumbers with the logo of the Russian vodka Zimnjaja Doroga. Under the logo it is written “water” in Russian with almost invisable letters.
Heineken all around the pitch
During the entire game of Juventus Turin against Bayern Munich, Heineken brand advertising frequently showed up encircling the entire football pitch. Date: February 23, 2016 Place: Stockholm, Sweden viewed onViaplay Juventus Turin vs Bayern Munich
Heineken during Champions League
Most prominent placement of Heineken logo, directly associating alcohol with sports celebrities, in this case Arsene Wenger, manager of Arsenal London. TV Broadcast Swedish, Viaplay, February 23, 2016 Watched in Stockholm, Sweden
Heineken gets lucky, but children are getting hurt
Cristiano Ronaldo, one of the world’s best footballers, scores a goal in the Champions League match, round of 16, against AS Roma, while the entire pitch is surrounded by Heineken marketing – closely associating sporting success with alcohol. This example shows the deep problems with alcohol sponsorship of sports: The Heineken bran...
JIM BEAM targeting youth through NBA
JIM BEAM associates its brand with outstanding sporting success and historic achievements. It seeks to target youth by way of associating itself with the success of Russel Westbrook, currently among the world’s best basketball players, who just achieved historic success. Jim Beam uses it to glamorize its brand and target youth that follo...
Sex sells alcohol
Using Instagram the alcohol brand is promoted through an obvious connection to sexual success. At the same time, the alcohol industry continue to perpetuate a stereotypical view of women as sexualized. What seems to be more important for the man, the woman or to pour liquor into his glass?
Massive billboard for alcohol apple cider
Alcohol marketing in form of a massive billboard dominates public space in Bratislava.
Alcohol ads even though it’s illegal
In France alcohol advertising in sports is prohibited, thank to the so called Loi Evin (Evin law). But Heineken and UEFA ignore that and use a loophole to continue to advertise the beer brand with its “Enjoy responsibly” slogan and iconic corporate visual identity surrounding the entire pitch. It was even present when PSG scored a ...
REWE pushes alcohol on kids early
Lemonade for children as identifiable by the comic figures, the color scheme, and the product itself. “Fassbrause” is a common drink for children in Germany. The packaging and entire product imitates alcohol products (barrel). But REWE also chose to place the product for kids, right next to the Krombacher beer – the original,...