New Study Reveals Zero-Alcohol Products Prompt Adolescents to Think of Alcohol

This online study examined whether adolescents implicitly categorise images of zero-alcohol drinks as alcoholic beverages.
The study shows that zero-alcohol products prompt adolescents to think of alcohol. In fact, exposure to zero-alcohol products had similar effects to exposure to alcoholic drinks.
The study highlights the need for urgent regulatory action to ensure that on alcohol marketing and availability regulations include zero-alcohol drinks to protect minors.