The FIFA World Cup starts in two weeks, and Movendi International together with members from Kenya, Latvia, Mongolia, Sri Lanka, and Zimbabwe had developed a collective initiative.
Today, we’re launching the global campaign to document and expose alcohol marketing during the tournament. With 1.7 billion children among the estimated 6 billion viewers, and alcohol companies openly treating the World Cup as a sales opportunity, the stakes for children’s health and rights could not be clearer.
Read more below and join the initiative: track and submit alcohol marketing examples through our reporting tool and help us build the evidence that will drive real policy change.
