New words, old habits

”Lomza” beer produced in Lomza city of Poland.
The slogan says ”Lomzing zaczyna sie od lezakowania w BEZRUCHU” which is a bit of playing with the words.

This beer company through the advertisments introduced a new word: ”lomz -ING” which basicly means doing nothing (”relaxing”) and consuming Lomza beer.

Another pun here is BEZRUCHU, which means “stillness” and sounds almost the same as BRZUCHU – “belly”
So, here somes the translation:
”Lomzing begins from taking a nap in the ”stillness”( without moving) (or w brzuchu ”in the belly”)

Picture taken during the “Zoom in Media” project.