REWE pushes alcohol on kids early

Lemonade for children as identifiable by the comic figures, the color scheme, and the product itself. “Fassbrause” is a common drink for children in Germany.

The packaging and entire product imitates alcohol products (barrel).

But REWE also chose to place the product for kids, right next to the Krombacher beer – the original, that kids are trained to recognize and aspire to buy when “they are grown up”.

All around the Fassbrause, there are beers.