Consuming Lomza

”Co tydzien 500 lezakow do wygrania” means ”Every week 500 deckchairs to win”.

Lomza beer from Poland refers to ”Lomz-ING” which means doing nothing and consuming Lomza beer. In this case it is summer time and the company wants people to buy the beer, maybe consume it on the beach – that’s why 500 deckchairs are offered as a prize.

The alcohol industry is connecting summer relaxation with alcohol use, making both synonymous.

Picture taken during the ”Zoom in Media” project.