All game long…

EURO 2016 Match between Germany and Northern Ireland, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing.
In this frame it’s highly exposed as Germany’s Mario Gomez celebrates his goal for the 1-0 lead for Germany. Future highlights will feature that scene.
Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.