All game long…

EURO 2016 Match between Iceland and Austria, in France – and Carlsberg’s brand is extremely frequently visible – exposing children watching the game to loads of alcohol marketing.
In this frame it’s highly exposed as Iceland celebrates a goal. Future highlights will feature that scene making the beer brand visible in reports about the historic run of Iceland at this tournament.
Alcohol ads in sports are supposed to be banned in France, but Carlsberg found a way around it.