In this provocative and inspiring – what a combination – guest expert opinion, Michael Thorn takes us behind the scenes of the decades long effort to secure mandatory health warning labelling on alcohol products.
Michael analyzes the decision itself, including its shortcomings, sharply. His revelations about alcohol industry interference and the inability of political leaders to protect public health are provocative. And the bigger picture view he espouses of the meaning of the pregnancy warning label decision brings into focus some inspiring aspects for public health advocates.

