A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Feb 4 '26

AB InBev

Olympic Athletes Now Sell Beer for AB InBev – Under the Banner of “Relaxation”

Ahead of the Milano Cortina 2026 Winter Olympics, AB InBev is once again weaponising sport to push its Corona brand – this time ...

Misconduct Report Apr 17 '25

Heineken

Heineken Uses Dating to Push Beer – Turns Loneliness Into a Sales Strategy

Heineken is now using dating apps to sell more beer. In Brazil and Italy, the company launched two bar-based alcohol marketing campaigns ...

Misconduct Report Feb 12 '23

Reducing Alcohol Strength Could Save Thousands of Lives In European Countries

In this modelling study, researchers looked at the effects of reduced alcohol consumption through lower alcohol strength in beer, wine and ...

Misconduct Report Jun 4 '21

Guinness Branded Alcohol Marketing During the 2019 Rugby Six Nations Championship

This study found that during the 15 games of the 2019 Guinness Six Nations Championship, Guinness-related branding (‘Guinness’ and the ...

Counteraction story May 24 '18

Netherlands: ASN Bank Divests From Heineken

The Dutch Bank ASN has announced its decision to divest from Dutch beer giant ...

Misconduct Report Nov 10 '17

OECD Health At A Glance 2017

While smoking rates continue to decline, there has been little success in tackling obesity and alcohol harm, and air pollution is often ...

Misconduct Report Jul 4 '06

Alcohol in Europe

At the time that the European Commission has been preparing its own strategy on alcohol to cover the full range of activity that takes ...