Case library

Cases of alcohol industry misconduct from around the world exposing the predatory practices.

A library of all the unethical methods of Big Alcohol – aggressive lobbying, unethical marketing, sabotaging of rules and institutions and much more, all in one place.

Misconduct Report Apr 11 '25 Heineken
Heineken Links Alcohol and Self-Care in Marketing Push

Heineken has launched a skincare product called Smootheriser, a “beer-based cream” marketed in a can designed to resemble ...

Misconduct Report Apr 7 '25 AB InBev, Diageo, Pernod Ricard
Normalizing Alcohol Use Through Deception – The Industry’s Real Goal Behind “Moderation Week”

The Asia Pacific International Spirits and Wines Alliance (APISWA) has launched a so-called “Moderation Week” across Vietnam, Cambodia, ...

Misconduct Report Mar 10 '25 Bacardi, Diageo, Pernod Ricard
Big Alcohol Tightens Its Grip on Cambodia’s Alcohol Policy Process

The alcohol industry is tightening its grip on Cambodia’s alcohol policy process, using front groups and misleading narratives to shape ...

Misconduct Report Feb 20 '25 Bacardi, Diageo, Pernod Ricard
Unmasking the Conflict of Interest in Cambodia’s New Alcohol Initiative

A new alcohol policy initiative in Cambodia aimed at developing alcohol use guidelines is being framed as a step forward in tackling ...

Misconduct Report Nov 25 '24
Exposing Alcohol Industry Penetration of Governments in 24 Jurisdictions Around the World

As part of the International Alcohol Control Study, researchers from 24 jurisdictions assessed alcohol industry penetration and government ...

Misconduct Report Sep 30 '24 Carlsberg
Carlsberg’s Responsibility Campaign—A Thinly Veiled Push to Normalise Alcohol Use

Carlsberg’s recent partnership with Grab Cambodia to promote their “CelebrateResponsibly” campaign is a prime example of Big ...

Misconduct Report Dec 16 '19
The Impact of Preferential Trade Agreements on Alcohol Imports from Australia in Partner Countries

Preferential trade agreements involving Australia have been positively associated with alcohol imports from Australia in countries with low ...