On August 1, 2025, Latvia begins implementing new alcohol policy measures to address the country’s alcohol burden, driven by some of Europe’s highest alcohol use rates.
With alcohol use costing Latvia up to €602 million annually, the reforms aim to reduce harm and improve public health.
Latvia’s new package of alcohol policy measures shows a public health approach grounded in international evidence aiming to protect health and reduce harm. It is a hard-won reform against alcohol industry interference. While there is more to do, local people cheer the historic day and what it will mean for the people in Latvia.
