Lessons from the Digital Frontline

Overweight and obesity is the leading preventable cause of cancer in the UK after smoking. It is linked to a number of health conditions, including 13 different types of cancer, causing over 22,000 cancer incidences annually (approx. 6% of all cancer cases). Reducing obesity levels therefore must be a key priority in improving public health and protecting future generations.
This report investigates how digital marketing for HFSS food and drink is regulated in the UK and examines alternative methods of regulating online marketing. Based upon this evidence, the researchers have produced a best practice checklist for government and regulators…