India: Diageo Strategy for Market Dominance Exposed

In India, Diageo is employing a strategy for market dominance as exposed by a Wall Street Journal article. India currently has state implemented alcohol policies which either ban or tax alcohol heavily through local governments. This is bad news for Diageo and other Big Alcohol companies betting on India to boost their sales and make up for the decline of alcohol use in the west. Therefore, Diageo pursues an aggressive strategy of political interference combined with strategic partnerships and other tactics…

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