In Colombia, road users want to feel safe. But preventable alcohol harm on Colombian roads puts many people at risk. The alcohol industry opposes these effective solutions and undermines the road safety agenda through ineffective and counter-productive “self-regulation” and Corporate Social Responsibility, that disguises alcohol brand promotions.
It does not have to be this way, writes Angelica Maria: the high-impact alcohol policies of the SAFER package, particularly the pro-health taxes, reducing alcohol availability and improving alcohol-impaired driving counter-measures, are scientifically proven solutions to improve road safety.
Prioritising the SAFER alcohol policy blue print and ensuring road safety policy-making is free of conflicts of interest is essential to achieve safer roads and healthier lives for Colombians.
