How and Why Big Wine is Sabotaging Sober October
Posted on November 15, 2024 in Sabotage, Africa, Asia-Pacific, Australia, Chile, Europe, France, New Zealand, South Africa, The Americas, United Kingdom, United States of AmericaOctober has become known for the challenge “Sober October” – a month to stay alcohol-free. But the wine industry has launched the “Come Over October” campaign to promote and encourage wine consumption during the month of October.
This is the latest example of Big Wine pushing their products, putting profits before people and public health. It is clear that the alcohol industry is panicking over changing consumer trends towards health and growing awareness about the health harm caused by alcohol.