How AB InBev Circumvents New Delhi Ban

Posted August 21 2019 Agenda2030, Alcohol Free Environment, Alcohol Harm, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Evidence, News, SDGs, WHO

New Delhi  city government has very recently banned AB InBev from selling its beer for three years. But now, AB InBev has quickly launched a non-alcoholic beer which is going to be available in Delhi markets despite the ongoing ban. AB InBev has found a way to circumvent the ban on selling their products.
Tasting and looking very similar to its alcohol beer, the new non-alcoholic product is not only introduced in New Delhi but also in the state of Gujarat, where any alcohol consumption is prohibited.
This new alcohol-free beer is AB InBev’s way of staying in the New Delhi market with its brand Budweiser (even though it also says “0.0 non-alcoholic” on the labels) and to continue to build brand relations with customers that currently are abstainers and have no taste for beer…

Read full article
Back to top