Heineken UK Exposes Kids to Alcohol Ads

Posted September 09 2019 Advertising, Alcohol Harm, alcohol marketing, Alcohol Policy, Big Alcohol, BigAlcoholExposed, Child Health, Digital Marketing, Evidence, IAS, Influencer Marketing, News, Promotion, Public Health, Social Media, Under-Age

Heineken UK is using influencer marketing to expose minors to alcohol ads. Heineken recently teamed up with social media influencer Tanya Burr to promote a home draught beer pump to her 3 million instagram followers, including minors…

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