Heineken Fined for US Trade Practice Violations
Posted April 05 2019Alcohol watchdog of USA, the Alcohol & Tobacco Tax & Trade Bureau (TTB) fined Heineken for USD 2.5 million for violation of trade practices.Heineken was charged with giving their BrewLock platform free of charge to bars and reimbursing others through credit card swipes. BrewLock is Heineken’s draught beer system. The TTB alleged the BrewLock draught system “both obligated and induced” the bars to buy beer from Heineken…