Exposure to Digital Alcohol Marketing and Alcohol Use

Posted February 24 2020 Alcohol Harm, alcohol marketing, BigAlcoholExposed, Binge Alcohol Use, Digital Marketing, Evidence, Science, Under-Age

Existing studies suggest that engagement with digital alcohol marketing is positively associated with increased alcohol consumption and increased binge or hazardous alcohol use behavior.
Governments should consider implementing digital alcohol marketing regulations under the precautionary principle as the alcohol industry’s self-regulated marketing codes are likely ineffective at protecting populations vulnerable to alcohol-related harm…

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